Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Fully comprehend our product portfolio to provide analysis product mix as well as monitor product performance
- Work closely with product development on the product insights as well as product innovation and final presentation along with the packaging.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
Job Requirements
- Minimum 3 - 5 years’ experience in FMCG.
- Must have a marketing background, digital marketing background.
- Trade/consumer marketing experience.
