Job Details
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Job Description
Annual Process:
- Develop TM Portfolio strategies.
- Provide Big Bets for annual Business Plan
- Develop Annual Brand Business Review and Plans
- Annual innovation Calendar
- Recommend brand budgets and investment allocation.
Day to Day:
- Develop growth platforms and brand roles
- Brand understanding, and brand strategy
- Brand health analysis
- Communication strategy and BVA
- Message design across points of contact
- Communication development
- Market visits to key markets (as per defined frequency)
- Consumer and competitive understanding
- Qualify Innovation ideas and develop innovation calendar
- Creative Agency management
- Ensure implementation of marketing initiatives on time
- Management of regional production, assets, and packaging budgets
Success criteria:
- Brand Market share & Brand health score, volume, BC, and timely implementation of BP activities.
Key Contacts (internal/external):
- Marketing Director = Daily, Strategic planning, alignment on initiatives execution, and update on progress of key projects
- Executive Committee = Overall update on business progress, results and issues
Work Dependency:
- Consumers learnings, market data, and brand health measures
- Creative agency recommendation and creative execution for agreed key initiatives
- Bottlers and Management alignment on key initiatives and executions.
Job Requirements
- Bachelor Degree in Business Administration or equivalent
- 4-6 years of experience in a similar position
- Excellent command of English and Arabic Language
- Excellent project management skills to manage own project and tasks
- High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
- Working knowledge of the principles of sales and marketing management
- Excellent project management skills to manage own project and tasks
- Excellent oral and written communication skills.