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Brand Manager

Cairo Three A Poultry
Maadi, Cairo
Posted 4 years ago
101Applicants for1 open position
  • 100Viewed
  • 23In Consideration
  • 75Not Selected
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Job Details

Experience Needed:
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Skills And Tools:

Job Description

Annual Process:

  • Develop TM Portfolio strategies.
  • Provide Big Bets for annual Business Plan
  • Develop Annual Brand Business Review and Plans
  • Annual innovation Calendar
  • Recommend brand budgets and investment allocation.

Day to Day:

  • Develop growth platforms and brand roles
  • Brand understanding, and brand strategy
  • Brand health analysis
  • Communication strategy and BVA
  • Message design across points of contact
  • Communication development
  • Market visits to key markets (as per defined frequency)
  • Consumer and competitive understanding
  • Qualify Innovation ideas and develop innovation calendar
  • Creative Agency management
  • Ensure implementation of marketing initiatives on time
  • Management of regional production, assets, and packaging budgets

Success criteria:

  • Brand Market share & Brand health score, volume, BC, and timely implementation of BP activities.

Key Contacts (internal/external):

  • Marketing Director = Daily, Strategic planning, alignment on initiatives execution, and update on progress of key projects
  • Executive Committee = Overall update on business progress, results and issues

Work Dependency:

  • Consumers learnings, market data, and brand health measures
  • Creative agency recommendation and creative execution for agreed key initiatives
  • Bottlers and Management alignment on key initiatives and executions.

Job Requirements

  • Bachelor Degree in Business Administration or equivalent
  • 4-6 years of experience in a similar position
  • Excellent command of English and Arabic Language
  • Excellent project management skills to manage own project and tasks
  • High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
  • Working knowledge of the principles of sales and marketing management
  • Excellent project management skills to manage own project and tasks
  • Excellent oral and written communication skills.

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