Job Details
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Job Description
We are seeking a Senior online Ads Specialist to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. will be in charge of all external, online acquisition marketing.
Job Responsibilities:
- Manage the strategy and setup of all paid/performance digital marketing campaigns.
- Measure and optimize our paid marketing using analytics tool
- Research and test partnership with new ads platforms to expand our reach and lower our cost-per-acquisition
- collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updating to social media marketing attribution, and programmatic media buying.
- Define weekly/monthly target per leads.
- Targeting issues.
- Engagement tracking
Job Requirements
- Bachelor's Degree.
- 1+ years proven experience with search ads.
- Familiar with social media ads, and other emerging ad platforms.
- Overall experience 2-4 years.
- Google AdWords certified.
- DoubleClick Campaign manager trafficking and reporting skills.
- Experience using Web analytics tools, such as Google Analytics.
- Exceptional analytical, data interpretation, problem solving, and decision making capabilities.
- A focus on accuracy, responsiveness, and superior client service.
