Brand Activation Specialist - Food

Nestle -
Cairo, EgyptPosted 4 years ago

91People have clicked1 open position

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Position Summary

Delight target consumers and create engaging brand experiences when activating Nestle brands on ground (out-of-store), to support building strong brands and generate brand-building results

A day in the life of...

Understand target consumers of each brand deeply, and where they are located in the consumer engagement funnel
Engage with consumers with the relevant concept when and where consumers are receptive and activate brand big ideas by creating attractive and rewarding brand experience. While ensuring all brand communication are in line with company trusted image as leader in NHW
Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives
Ensure communication strategy is embedded in brand activation
Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with the brand engagement strategy
Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar
Delight consumers with service experience, by supporting Nestle complaint handling SOP
Understand business impact of PFME and investment of brand to leverage on resources maximize ROI

Excellent English and Arabic communication
Understanding of local consumer events and trends to reach consumers when they are most receptive
Experience with event organization and coordination between various functions, suppliers, agencies, etc.
Familiar with local brand activation and event agencies that are able to translate brand goals and campaigns into creative brand experiences
Ability to manage budgets and negotiate costs