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Job Description
We are looking for an experienced and creative Social Media Specialist to join our team.
- As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.
- Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules.
- Develop, implement and manage client’s social media strategy
- Measure the success of every social media campaign
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter , Snap, and Instagram
- Communicate with clients and present the strategy and reports• Creating Social media audits & in-depth reporting.
- Collaborate with Marketing Sales and Development teams
- Define the most important social media KPIs
- Manage and oversee social media content
- Use social media marketing tools such as Buffer.
- Create editorial calendars and syndication schedules
- Stay up to date with the latest social media best practices and technologies
- Using Google Adwords ads to generate traffic to websites through search and display Ads.
- Using Facebook ads to generate orders.
Job Requirements
- Proven working experience in the social media marketing or as a social media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability
- Experience in communications, Marketing, Business, sales, community management, New Media, and Public Relations
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube, Google+ and other social media best practices
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Highly knowledgeable in the principles of "Search and Social."
- Possesses a great ability to identify potential negative or crisis situation conflict resolution principles to mitigate issues.
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Experience sourcing and managing content development and publishing
- Critical thinker and problem-solving skills
- Practices superior time management.
- Strong project management or organizational skills
- Great interpersonal and communication skills
- Team player
- Fluency in English
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