Technical Marketing Engineer (CODE: TME003)

Job description

• Marketing engineers are an essential part of a company’s marketing team because they apply technical knowledge to sales and marketing campaigns.
• They help internal sales teams and external clients understand the technical aspects of a product.
• This is a full-time position that requires both technical acumen and excellent communication skills.
• Marketing engineers usually report to marketing managers and spend most of their time in the office. However, they may also travel to meet with clients as needed.
• They work closely with existing and prospective customers to support and develop new ideas, as well as troubleshoot any existing programs.
• They help produce technical product training manuals and present regular updates of system network data.
• Technical marketing engineers must be able to contribute effectively to the team and demonstrate a clear understanding of technical documents and networks.
• Technical marketing engineer positions generally require at least a bachelor’s degree in electronic, communication, mechatronics engineering, or another relevant field, as well as relevant experience and a demonstrated understanding of industry standards.
• They need to have strong verbal and written communication skills, work well in a group setting, and work well on their own with minimal supervision.

Responsibilities:

Marketing engineers’ duties and responsibilities are largely dependent on the industry in which they work, but the job has a few core responsibilities that stay constant no matter the industry. These duties are usually assigned to marketing engineers:

Hold Instructional Demonstrations

• Since marketing engineers know the technical aspects of the products, they hold instructional demonstrations for other team members to show how the product works.
• These presentations typically translate technical information into layman’s terms so everyone can understand the technical benefits of the product.

Support Sales and Marketing Efforts

• Marketing engineers support sales and marketing efforts in whatever way possible.
• This often involves travel to conferences and external sales calls.
• Marketing engineers may also help formulate marketing campaign strategies.

Create Technical Documentation

• Technical documentation like white papers, troubleshooting guides, and design guides are crucial to the continued success of a product for both internal team members and external clients.
• Marketing engineers write these types of documentation in conjunction with technical writers.

Research Competitor Products

• Marketing engineers are responsible for researching information about competing products, both technical and marketing. As they research these topics, they report their findings to marketing directors and managers.