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Job Description
Managed a portfolio of brands in the skin care category including Eva Skin products (General Purpose Cream, Facial Wash and Facial Wipes), B White (Whitening Cream) and Evasiline (Petroleum Jelly)
- Re-launched Eva General Purpose Cream and enhanced its range by adding a new variant and a new size
- Developed a full-fledged ATL and BTL campaign for Eva General Purpose Cream
- Launched Facial Care Line as a brand extension to Eva Skin accompanied by a 360 degree campaign
- Re-launched B White Whitening Cream in the market with an improved formula and an uplifted packaging
- Embarked on a 360 degree marketing campaign to support the re-launch of B White
- Planned for the re-launch of Evasiline by enhancing the product formula and transforming the packaging format
- Devised a strategic plan for the development of the skin portfolio till 2015 including NPDs and corrective actions
