Digital Media Buyer

• The Digital Media Buyer will assist in building, launching, managing, and optimizing digital strategy, planning, and buying of client campaigns across all digital touchpoints/platforms.
• The ideal candidate will be accountable for the success of digital, programmatic, social, and performance marketing.
• Digital Media Buyer will provide actionable campaign insights to both internal teams and key stakeholders.

Responsibilities:

• Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (DV360, search, YouTube), Facebook, Instagram, Twitter, Linkedin, Snapchat, etc.
• Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
• Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
• Work alongside project manager to troubleshoot campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on client KPIs and their needs
• Act as Programmatic subject matter expert and lead on all training and growth opportunities
• Establish and maintain relationships with media partners, media agencies, trading desks, DSPs, to ensure optimal campaign execution and oversight of inventory quality, viewability, fraud, and client brand-safety
• Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
• Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.