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SP Marketing Manager - Middle East and Africa

Cisco
Dubai, United Arab Emirates
Posted 4 years ago
46People have clicked1 open position
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Job Details

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Job Description

You will own the development and execution of the Marketing strategy and plan for the service provider segment in Middle East and Africa including Turkey, covering accounts such as STC, Zain, Ooredoo, DU, Etisalat, Turkcell, Turk Telecom, MTN, Telkom SA amongst others.


The marketing strategy and plan will be developed in collaboration with members of the sales teams and the broader regional, EMEAR and global marketing teams aligned to local and global priorities striving for measurable service provider business impact in your region.

You will have the following accountability:

  • Provide leadership in a cross-functional team to develop and execute a regional service provider marketing strategy and plan
  • Drive portfolio and architectural solution awareness, preference and adoption along phygital buyer journeys
  • Apply account based marketing (ABM) strategies and tactics to priority customers in the region
  • Use data and analytics to determine actionable customer insights and trends leading to sales and marketing impact.
  • Understand and apply a broad mix of marketing channels including digital and social media customer activation, live and online event execution, customer advocacy, influencer marketing etc.
  • Drive execution of plans directly, through agencies and leveraging Cisco´s marketing automation and digital platforms across multiple teams.
  • Measurement and return on investment reporting of your plans according to marketing industry best practices.
  • Maintain strong and collaborative relationships with Service Provider marketing teams and regional marketing teams to ensure sharing of best practices and leveraging of resources.

Job Requirements

Here some of the mandatory skills we are looking for:

  • Marketing Excellence: experience in developing and executing successful account based marketing strategies and plans
  • Service Provider business & technical knowledge - understand SP industry and trends, business models and networking technologies.
  • Ability to synthesize information into simple yet memorable thought leadership pieces and localized copy. Writing capabilities for internal and external communications.
  • Insights and Analytics skills to drive prioritized marketing actions
  • Operations excellence and planning: Knowledge of DOMO, Tablau, Adobe analytics, SFDC and excel as means to measure your marketing results.
  • Entrepreneurship and creativity - demonstrate a creative can-do attitude in a rapidly changing environment. Plus, enjoys taking risks, and is open to learning from experiences

Additional qualifications:

  • Bachelor's degree in Marketing or Engineering
  • At least 5+ years of experience in the service provider industry
  • Up to date knowledge of current tools and techniques for Marketing execution
  • Strong leadership and influencing skills across virtual and global teams
  • Excellent communication and presentation skills.
  • High Energy, Results driven
  • Languages: English, Arabic

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