Social Media Marketing Specialist

Job Description

We are seeking for an experienced  social media who has a creative vesion , and organized to join our growing team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. Interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences.

Duties and responsibilities

• Develop, implement and manage our social media strategy
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Manage and oversee social media content
• Stay up to date with the latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Generate, edit, publish, and share content dayly (original text, images, video, and HTML)
• Maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar