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Social Media Specialist

Genesis Solutions
Cairo, Egypt
Posted 4 years ago
17Applicants for1 open position
  • 17Viewed
  • 9In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

About the Job

  • Manage the company website, updates, Content, SEO optimization,…etc
  • Manage our social media channels that include helping in creating marketing material,
  • Create engaging content and running social media campaigns on the following channels Facebook, Twitter, Instagram and linked in.
  • Manage our YouTube channels, create content, and engage with users and running YouTube ads.
  • Running search networks ads and display campaigns using different targeting options.
  • Analyze competitors using different marketing tools such as Google keyword planner, etc.
  • Tracking competitors’ campaigns and have a full understanding of the client’s behavior online.
  • Prepare accurate reports on our marketing campaign to highlight the overall performance
  • Identify the latest trends and technologies affecting our industry.

Key Responsibilities & Accountabilities:

  • Build and execute Online and social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Manage the company website, updates, Content, SEO optimization,…etc
  • Set up and optimize company pages within each platform to increase the visibility of
  • company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics,Insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation,identify key players and coordinate actions

Job Requirements

  • Bachelor degree or equivalent in marketing.
  • 2-3 years of related experience in online marketing
  • Preference for previous experience in IT Companies
  • Proven work Experience with Social Media platforms (Facebook, Twitter, Instagram and linkedin) and SEM.
  • Strong verbal and communications skills
  • Fluent English Skills are essential
  • Strong knowledge with excel , ability to analyze digital data and prepare reports which monitor and measure the performance of digital campaigns.

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