Job Details
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Job Description
- Manage day to day optimization of campaigns
- Collaborates with other Paid Search manager and other digital team members to execute PPC strategies and optimize campaigns in a timely manner.
- Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, CPC, CPT, etc.).
- Aids with the communication of performance and test results.
- Collects spend and conversions information for all programs and assists with pacing goals.
- Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.
- Execute a/b tests for ad copy, bid strategies, keywords, audience segments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Responsible for weekly and monthly reporting.
- Keeps current on industry trends and testing opportunities
Job Requirements
- Degree (Mandatory)
- Bachelor’s Degree in Marketing or any other related field.
- Number of years of experience (Mandatory) 2 Years +
- Any specifics (Preferred) SEM, Search Engine Marketing
- Domain: Digital Marketing, the Travel industry
