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Job Description
- Plan and execute a marketing strategy for the organisation and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Guide the day-to-day activities of the marketing team
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
Job Requirements
- Bachelor’s or master’s degree in marketing or a related field
- A minimum of 10 to 15 years’ experience in marketing
- Strong project management and people management skills
- Leadership and influencing
- Data analysis
- Proven ability to manage budgets
- Professional and proactive work ethic
- Experience with digital marketing forms such as social media marketing and content marketing
