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Job Description
- Reviewing and analyzing client sites for areas that can be improved and optimized.
- Preparing detailed strategy reports.
- Running PPC campaigns.
- Writing powerful calls-to-action to convert visitors.
- Filling websites and other content with effective keywords.
- Oversight and management of onsite and offsite SEO resources.
- Identifying powerful keywords to drive the most valuable traffic.
- Writing effective SEO content for blogs, websites and social media accounts.
- Improve a company’s and our clients' company’s organic search results.
- Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Implement link building campaigns in coordination with client SEO goals.
- Develop and execute communication/content strategies via social communities in coordination with SEO goals.
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
Job Requirements
- Strong experience with website analytics tools (Google Analytics, Webmaster, Google Ad Words Keyword Planner, Good Search Console, etc.)
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Experience in planning and implementing a successful SEO strategy with proven success in link building and viral strategies.
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Strong organisational, time management, and analytical skills
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