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Job Description
- Design the digital journey across content, assets and tactics, including SEO, SEM, both on domain and off domain. Develop and execute highly targeted, integrated multi-channel awareness generation campaigns with a focus on digital channels.
- Collaborate closely with our learning ecosystem partners (such as marketing and communications) so we can leverage the full range of digital ecosystem marketing tactics.
- Optimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing.
- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing assets.
- Continuously tests and evaluates marketing tactics and strategies
- Create and keep program roadmaps up to date and enforce program policies to ensure on-time delivery.
- Establish metrics, templates and governance for the program alongside the Program Manager and communicate updates to policies and train staff on new/updated policies as needed.
- Remove project blockers, ensure communication across stakeholders for each project.
- Manage concurrent projects with stakeholders in regions across the globe, closely tracking cross-team dependencies to ensure on-time launches.
- Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences
- De-construct competitive best practices in digital marketing from leading brands, and advise other functions, especially technology and Design, on digital best practices
- Leverage A/B Testing to ensure design decisions are data and market driven
- Stay informed on the latest thinking in Information Architecture, user experience design, emerging digital technologies and media opportunities, approaches and strategies
- Define a wholistic digital strategy based on value proposition - and coordinate the integration of digital strategy across all channels
- Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience
Job Requirements
Required Technical and Professional Expertise
- At least 5-7 years of experience as a Digital Strategist, Information Architect, User Experience Designer or any other role which involves strategizing and architecting user experience design for high-traffic, complex digital properties.
- Strong knowledge of user-centered design.
- Expert understanding of web metrics, digital media testing methodology and optimization strategies.
- Exceptional analytical and creative problem-solving skills.
- Strong written communication and presentation skills.
- Ability to closely collaborate as a part of a team comprised of business, creative and technical types.
- Strong project manager with the ability to meet expectations on time and on budget.
- Ability to articulate and present ideas based on sound user experience and interaction design principles.
- Increase traffic to and adoption of our digital learning platform.
- Deepen visitor understanding of our platform's functions and features to enable them to accelerate their careers
