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Job Description
- Writing clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters)
- Understanding the message the client is seeking to express and translating this into written content
- Discussing the client's core message and target audience
- Brainstorming visual and copy ideas with other members of the
- creative team
- Writing and presenting a few options to clients
- Adhering to the tone-of-voice requested by the client
- Modifying copy until the client is satisfied
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarizing with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Generating creative ideas to build innovative campaigns
- Presenting initial ideas to the creative director, some of which may be redirected or developed into workable concepts
- Writing various copy options, which may be presented to the client
- Creating and writing content calendar as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
- Providing feedback to junior copywriters
- Working with the art director to devise creative strategies overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- Stay up-to-date with digital technology trends
Job Requirements
- Proven experience as a copywriter or related role
- Knowledge of online content strategy and creation
- Excellent writing, editing, and proofreading skills
- Experience with SEO
- Strong research skills
- Creativity
- Collaborative spirit
- Excellent time-management and organizational skills
- BSc/BA in marketing English, journalism or related field
