Creative Director

SoftImage Advertising Agency -
Maadi, CairoPosted 4 years ago

96Applicants for1 open position

Job Details

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Objectives of this Role

Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer need, and the competitive landscape
Meet budget standards by forecasting and managing expenses

Daily and Monthly Responsibilities

Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
Review and approve art and copy developed by the team, ensuring deliverable that effectively address marketing goals and challenges
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
Present, or oversee presentation of final concepts, and obtain approvals for deliverable

5 years’ experience of creative direction in agency or corporate setting
Years of experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
Proven experience with concept development
Highly skilled with leading a team of creative talent
Strong creative vision with an understanding of business objectives

Preferred Qualifications