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Job Description
- Generating fresh ideas using the catchy and trendy words, slogans and scripts for advertising visuals, ads., Newsletters, blog posts
- To write and publish various types of pieces like website pages, articles, ebooks, social media posts, and advertising campaigns.
- Generating creative ideas for events and activations
- Working with creative professionals to build marketing projects and campaigns
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create marketing copies to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and creative teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
Job Requirements
- University degree preferred in Marketing, Media, Journalism or relevant field
- Proven work experience as a Content Creator or Copywriter at a big agency
- Portfolio of published articles
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Excellent writing and editing skills in English & Arabic
- An ability to fact-check long-form content pieces
- Time-management skills
- Deep understanding of industry keywords for with SEO
- Impeccable spelling and grammar
- High comprehension of software like Microsoft Office and Google Docs