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Job Description
- Develop marketing strategies aligned with the brand strategy
- Act as the key liaison between product development and buyers
- Maintain customer relationships for future purchases
- Cultivate programs that ensure products sell in-store
- A trade marketing manager specializes in assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness.
- In addition, trade marketing managers also market products to wholesalers and retailers. They develop strategies to generate interest in these products, creating demand for the products at wholesalers and retail organizations.
- Trade marketing managers focus on developing and overseeing all aspects of an organization's marketing activities.
- General Job responsibilities may involve representing an organization at relevant industry trade shows, designing unique plans for individual products, and overseeing and analyzing new product launches.
- Trade marketing managers can advise on appropriate promotional procedures established from customer data analysis and current trends. They may oversee a team of personnel that assists them in implementing marketing strategies.
- Trade marketing managers may also advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective.
Job Requirements
- High graduated Business Administration or Marketing
- +5 years Experience in Sales & Marketing FMCG field as Trade marketing manager
- Very skilled in communication and negotiation
- Analytical and committed to reporting system
- Good leader & has high managerial skills
