Media Buyer
Cultark -
Heliopolis, CairoPosted 4 years ago9Applicants for1 open position
- 9Viewed
- 1In Consideration
- 0Not Selected
Job Details
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Job Description
- Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
- Hands on experience with YouTube Ads especially video content optimization
- Hands on experience with Google responsive Ads and Google Ads' different bidding and budget optimization scenarios
- Hands on experience with Facebook Ads manager's issues, tips and tricks. Take for example the inability to use a "send message" button on stories, or what would happen if you promote a visual that's on your Instagram page through Facebook Ads manager, etc...
- Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn
- Ability to A|B test, learn and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus.
Job Requirements
- Help identify target audiences and plan media campaigns.
- Compare and select the most appropriate Ads budget, launch times, objectives, call to action, etc...
- Optimize plans and budgets according to the best media mix.
- Monitor costs and return on investment / Return on Ad Spend (ROAS)
- Develop Media plans to identify target audience and craft effective campaigns.
- Map out the customer's journey across all funnel stages
- Stay up to date with the latest social media practices and technologies.
- Align with copywriters and designers to ensure content is appealing.
- Define most important KPIs for social media and other Ads platforms.
- Measure the success of every social and search/display network campaign.