Marketing Specialist

General Marketing Activities:

• Implement marketing plans focusing mainly on ATL & digital marketing to ensure delivery of sales targets and achieve campaign KPIs.
• Agency Management and review to ensure accurate implementation of programs.
• Gather and maintain competitor intelligence through multiple sources, and report on competition and market trends.
• Assist in the development and maintenance of company brand/product communication
• Ensure all material and activities are consistent and in line with company’s brand positioning and objectives.

Digital Marketing:

• Plan and execute all web, SEO/SEM, social media campaigns.
• Build and maintain Company social media presence.
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights within the budget.
• Brainstorm new and creative growth ideas.
• Collaborate with agencies and other vendor partners if there.
• Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search).
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights.
• Generate marketing qualified leads.

ATL:

• Manage the relationship with the advertising agencies.
• Develop draft advertising text and layouts as part of campaign materials.
• Handle all media suppliers, including TV, print, radio, outdoor and media booking agencies according to marketing plan.
• Responsible for all communication tools with clients (ex: leaflets, posters, flyers newsletters, roll ups… ) in terms of layout design, data and visuals
• Draft and execute specific marketing programs according to media plan.
• Prepare reports, specifications and creative briefs.