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Job Description
- Assist in formulation of strategies to build a lasting digital connection with clients
- Monitor the ongoing company presence on social media
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
- To contribute to the development of campaign strategy incorporating tactical ideas
- Overlook strategic key phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking, click through and conversion
- To produce unique offers and promotions for maximum engagement.
- To unify the digital marketing campaigns on all channels; website, Google, social media, newsletter, email etc.
- To develop a strong understanding of PicWPost, services, industry, marketing goals and objectives
- Research industry-related topics and professionals to stay up-to-date.
- Coordinate with marketing, content creator and design teams
- To identify and evaluate channels that may be used for promotional purposes
- To actively and frequently propose new and improved outreach ideas
- To identify relevant bloggers for outreach
- To monitor and track content in order to measure and report on success
- Coordinate with the marketing team in analyzing, reporting, drafting campaigns and setting budget
- Collaborate with internal teams to create landing pages
- Brainstorm new and creative growth strategies
Job Requirements
- Good knowledge and understanding of SEO, Google Analytics, WordPress tools
- Proven success in writing professional web and marketing copy, press releases, news articles, comment pieces and press statements
- Can overlook and manage team with conflict resolution and delegation of tasks
- Creative thinker with excellent content generation skills
- Analytical, with the ability to interpret information, news, data and research quickly –and identify the most important/relevant information
- Excellent working knowledge of major social media channels
- Proactive and highly organized
- Self-motivated, driven, with a can-do, problem solving attitude
- Reliable, flexible and cooperative
