SEO/SEM Specialist

Are you willing to work for a startup agency, in Nasr City, On a Full time Job?

If your answer is YES, please continue reading the details below

MAJOR PURPOSE:

• To manage all search engine optimization and marketing activities, responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

ESSENTIAL FUNCTIONS & DUTIES:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Writing powerful calls-to-action to convert visitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines