Job Details
Skills And Tools:
Job Description
-
The Senior Media Buyer is responsible for all aspects of online media
advertising, the planning, design, optimization maintenance, measurement
and reporting, click-to-customer-service.Creating, managing, maintaining and Planning digital marketing
-
campaigns, including web, SEO/SEM, email, social media platforms, and
display advertising -
Optimizing campaigns performance
-
Optimizing targeted keywords lists & ads
-
Enhancing CTR & conversion rate
-
Creating and Enhancing budgeting and bidding strategies
-
Creating and Enhancing targeting strategies
-
Researching keywords for new markets
-
Continuously researching audience persona to enhance targeting and
keywords analysis strategies -
Keeping an eye on competitors’ campaigns to ensure our campaign
maintain its ranking Identifying powerful keywords to drive the most
valuable traffic -
Running all type of campaigns, CPL, CPM PPC campaigns
-
Writing powerful calls-to-action to convert visitors
-
Manage bids and develop strategies to increase the effectiveness of our
paid search campaigns -
Create daily reports with full analysis of campaign statuses
-
Decrease budget & adjust bids to gain better ROI
-
Meet target KPI’s, detailed reporting, applying critical thinking and take
actionable insight. -
Confidently execute and manage/buy all digital media campaigns across all
digital channels and devices (display, social, video, native, etc). -
These include, but are not limited to Google (search, YouTube), Facebook,
Instagram, snap chat etc. -
Implement trades in multiple programmatic consoles with a deep
understanding of campaign optimization strategy (bid management, tactic,
audience analysis, etc.)Utilize audience targeting strategies and creative testing frameworks to
-
improve engagement and ROAS Act as Programmatic subject matter
expert and lead on all training and growth opportunities -
Pay great attention to detail and focus on quality and results of campaigns
(per technique, creative unit, and inventory) for all digital campaigns. -
Assumes accountability and ownership of campaigns. job requirements
Manage, create an educational plan &train the rest of the team
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning, and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
- Knowledge of digital marketing best practices including local search, review
marketing, social media, web content and paid advertising (ability to apply
this on different regions and countries) - Strong ability to multitask and prioritize job-related responsibilities in a fast-
paced and dynamic work environment.
Mandatory Qualifications:
- 4 to 5 professional years’ experience
- Google ad word certification
- Worked in a marketing agency before
Plus Qualifications (Not must):
- Bachelor degree related to marketing, business, media or art
- Marketing courses
Technical skills:
- Mastering Google AdWords techniques
- Mastering Facebook ads business manager tools
- Very Good understanding of marketing and social media.
- Searching skills
- Excellent knowledge with the platform's partners and providers
- Good communication skills
- Reports writing
Interpersonal skills:
- Due date oriented
-
Learner
-
Very Good English
-
Smart
-
Flexible
-
Organized
-
Accountable
-
Positive attitude
-
Team player
-
Trendy mindset
