Senior Client Relations Executive

Senior Client Relations Executive

Position Profile

• Senior Client Relations Executive serves as a primary day-to-day client contact. S/He provides support to multiple accounts, and manage workflow and information vis-à-vis account team.
• Senior Client Relations Executive must maintain a thorough understanding of clients’ business and industry, and have a capacity to translate such knowledge into solid public relations practices.
• Senior Client Relations Executive is expected to primarily focus on developing their proficiency and the necessary skills to become a successful PR professional.

Primary Responsibilities

Client

• Serve as key day-to-day client contact
• Manage multiple projects for various clients from concept to completion on time
• Proactively generates new ideas and opportunities to ensure client program success
• Provide client counsel on tactical matters, linked to strategic plans
• Conduct and manage the flow of research necessary to analyze client issues
• Participate in client meetings
• Develop client presentations
• Send contact reports within 24 hours from the meeting
• Send client weekly report every Thursday
• Keep track of status report for all clients
• Make sure to follow the accounting system for any quotation or invoice.
• Supervise and coordinate with media department, visual comm., and production to meet client requirements
• Develop deep knowledge of and participate in events
• Manage external vendors and suppliers
• Read client daily clippings and take notes of all important issues
• Draft media relations invitations
• Generate story ideas and topic angles
• Understand industry issues that directly and indirectly affect the client
• Counsel clients and provide feedback
• Develop closeout reports

Writing

• Develop proposals, plans and relevant reporting documents;
• Develop releases, customer profiles, and other press materials
• Write and edit client related documents as needed (presentations, copy of promotional material etc.)
• Contribute to the development of strategic client plans

Team Participation

• Serve as a role model to other team members
• Contribute to work plan of junior team members
• Train junior team members on public relations tactics
• Actively participate in agency development and assist with new business
• Continually update manager on progress of activities
• Talk intelligently about agency at internal and external meeting and industry functions
• Attend agency staff meetings and group meetings

Administrative Support

• Cross-reference, approve, and forward invoices to the Accounting Department
• Supervise reports on monthly client billing process
• Track/enter time with precision and on a day-to-day basis
• Assist in account budgeting recommendations