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Digital Marketing Specialist

BTC-Egypt Gold
Downtown, Cairo
Posted 4 years ago
83Applicants for1 open position
  • 79Viewed
  • 6In Consideration
  • 0Not Selected
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Job Details

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Job Description

Job Brief:

  • BTC is looking for a Digital Marketing Specialist to be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
  • In order to be successful in this role, you will need to have a deep understanding of the Digital Marketing process and dynamics, and also superb interpersonal skills.

Responsibilities

  • Plan and execute all digital marketing, including SEO, marketing database, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Collaborate with agencies and other vendor partners

Job Requirements

  • BS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO, marketing database, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
  • Experience in setting up and optimizing Google Ad words campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Skills Required:

  • Bachelor’s degree in business, marketing, economics or related field.
  • 5 years’ experience in digital marketing.
  • Understanding of the digital marketing process and dynamics.
  • A commitment to excellent customer service.
  • Excellent written and verbal communication skills.
  • Experience using computers for a variety of tasks.

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