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Job Description
Job Brief:
- BTC is looking for a Digital Marketing Specialist to be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- In order to be successful in this role, you will need to have a deep understanding of the Digital Marketing process and dynamics, and also superb interpersonal skills.
Responsibilities
- Plan and execute all digital marketing, including SEO, marketing database, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
Job Requirements
- BS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO, marketing database, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
- Experience in setting up and optimizing Google Ad words campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Skills Required:
- Bachelor’s degree in business, marketing, economics or related field.
- 5 years’ experience in digital marketing.
- Understanding of the digital marketing process and dynamics.
- A commitment to excellent customer service.
- Excellent written and verbal communication skills.
- Experience using computers for a variety of tasks.
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