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Job Description
- Working with and supporting the media planners, execute and optimize digital advertising campaigns using DV360, Google Ads, paid social, native ad platforms, and additional vendors.
- Manage SEM campaigns in Google and Bing
- Measure and report performance of digital marketing campaigns, and assess against goals
- Identify campaign trends and insights; optimize spend and performance based on these insights.
- Present recommendations to media planners
- Write POVs on tactics or vendors
- Help when needed on other projects -Collaborative spirit is a must-
Job Requirements
- 2+ years proven display Programmatic DSP experience
- 1+ years proven experience with search ads, as well as a familiarity with social ads, and other emerging ad platforms
- Overall experience 2-4 years.
- DoubleClick Campaign Manager trafficking and reporting skills
- Experience using web analytics tools, such as Google Analytics.
- Exceptional analytical, data interpretation, problem-solving, and decision making capabilities.
- A focus on accuracy, responsiveness, and superior client service.
- Google AdWords certified
- Bachelor's degree
