Senior Digital Marketing Specialist
YELO -
Sheraton, CairoPosted 4 years ago37Applicants for1 open position
- 29Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
About The Job:
- This is a transformation role in Marketing at AL Wefaq Mobility Group, charged with owning the performance digital functions of Search, Social, Programmatic, and other digital channels. Creativity, technical knowledge, and prior hands-on experience, are critical for success.
- Responsible for supporting brands in the development and implementation of their digital strategy from a divisional level and executing, maintaining and optimizing a series digital programmers to maximize engagement, opportunities and loyalty for AL Wefaq Mobility Group.
- The incumbent will be required to establish themselves as a domain expert in the Digital marketing field and would be required to work extremely closely with key agencies / partners and the wider internal teams.
Key Responsibilities:
Support Brands Digital Development:
- To support the brand in developing their digital marketing strategies, KPIs and objectives and continuously drive digital marketing best practice within the organization.
Social Media Growth & Optimization:
- To support the brands in their own social presence development with regards to their Social Media Strategy & Road-map.
Media Strategy & Analysis:
- Responsible for conceptualizing and managing a diverse range of Customer Retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Website Optimization:
- Implement tests and strategies that focus on increasing conversions and improving user experience (UX) across the division for all web platforms.
Analytics:
- Support in the management of all analytic provider relationships and track, tag and measure all brand campaigns through the various analytics platforms ensuring actionable reports and recommendations are provided and implemented.
Job Requirements
- 5+ years in a Digital Marketing role AND/OR hold a relevant degree
- Track record of delivered web development & media optimization projects
- Experience in managing Social CRM strategies and campaigns
- Advanced Google 360 experience
- Delivered proven SEO & SEM projects that have delivered incremental ROI.
- Advanced knowledge of planning, executing and measuring digital media.
Job-Specific Skills:
- Advanced analytical & data interpretation skills.
- Proven expertise in delivering analysis that yields new insights to increase efficiencies
- Experience in running various tests and analysis to determine key areas of improvements
- Experience in increase marketing and media effectiveness that improve ROI
- Experience in an analytical role with vast quantities of data to drive informed decision making
- Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)
Behavioral Competencies:
- Effective communicator with internal team and agency partners to ensure collaboration
- Nature to continuously improve in all areas of the job including themselves.
- Strong organizational and administration skills.
- Attention to detail and desire to complete tasks to a high standard.
- Can communicate effectively across various divisions and roles within the company.
- Ability to manage multiple projects and prioritize effectively.
- Excellent written, oral and electronic communication skills.
