Digital Manager
L'Oréal -
Dubai, United Arab EmiratesPosted 4 years ago96People have clicked1 open position
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Job Description
Key Job Accountabilities
Map local consumer decision journey for categories and brands - with consumer intelligence teams
- The digital manager needs to leverage the knowledge of the media agency and the platform partners to develop strategic hypothesis that are implementable and testable
- Tailor the Global Digital and Media strategies to the local characteristics for the brand
- The digital manager needs to use the CDO guidelines (filtered with local insights from the regional CMI/CMO team, media agency, and platform partners)
- Monitor digital campaign performance and consumer engagement
- Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners
- Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities
- This needs to happen at a Zone level, with the proper advanced planning, to ensure the assets are developed to take advantage of these opportunities
- Owned platforms excellence (tagging, SEO..)
- Lead the development of new sites with multifunctional team - optimize experience on website (speed, recovery, SOE, SEM, etc)
- Organic search ranking clarify the strategy with the agency & roadmap to improve after website opening Brand websites and management
- Build audience leveraging for all Digital Marketing methods (content marketing, social, events amplification)
- Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support Digital Marketing Campaigns and the wider aims of the brand
- Expand e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and support new business model pilots
- Support e-commerce by providing adapted content and ensuring best asset management
- Build a strong partnership with Digital technology to improve services
- Team upskilling - organize 'upskilling' session with brand teams - make sure to bring teams to the level that they can lead the projects by themselves for digital KPI's
Job Requirements
Professional & Technical Competencies
Digital Transformation Leadership
- Strategizes digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven organization
Digital Brand Building
- Is obsessed with consumer centricity
- Builds audience through relevent content
- Scales consumers with influencers engagement
- Masters digital marketing tactics
Data-Driven Marketing
- Optimizes omni-media investments & ROI
- Masters analytics and attribution modeling
- Leverages precision advertising
Indirect E-Commerce Excellence
- Starts with shoppper centricity
- Strategizes e-commerce acceleration (pure players, retailers, social commerce)
- Negotiates with the specific levers for online distribution
- Monitors online sell-in and sell-out excellence
Digital Technology Expertise
- Leads with strong and agile project management skills
- Acts as a strategic business partner
- Has deep technical skills
- Focuses on delivery: design/build/run