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Job Description
- Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
- Plan & execute a digital media strategy that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
- Monitor, track KPIs and provide insights from campaigns to Marketing Team
- Build, manage, and optimize Social Media campaigns and Retargeting
- Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness
- Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
- Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads, and tiktok.
- Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, GDN, and search advertising.
- Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Monitor, track KPIs and provide insights from campaigns to Marketing Team
- Keep up with the latest about digital media buying platforms and new strategies
- Manage budget as set forth by the leadership team & determine recommendations for allocation of spend
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
Job Requirements
Job Requirements.
- Proven experience as Media Buyer or similar role for 3 years at least
- Proven ability to translate performance data into actionable insights using quantitative analysis
- High proficiency in Microsoft office.
- Experience working with cross-functional stakeholders and establishing a process to drive initiatives forward
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
- Experience in a Digital Agency environment a must
- Experience in monitoring and managing campaigns.
- Good mathematical and analytical skills.
- Good time-management skills.
