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Job Description
- Own end-to-end execution, measurement, reporting and optimization of AdWords (Search) campaign with goals to increase new users, website traffic acquired via Google Ads.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
- Managing and maintaining large keyword lists.
- Keyword research and contextual understanding of what works and what doesn't in the job market.
- Writing own Search Ad Copy and working with teams to build and optimize landing pages.
- Improve quality score of ads and optimize campaign structure Running A/B tests across paid search campaigns & landing pages.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Perform traffic and competitor analysis regularly to maintain an edge.
- Analyze & report on campaign KPIs to key stakeholders.
Job Requirements
- Experienced Campaign Manager with at least 2-5 years of experience executing & optimizing large scale paid Digital Campaigns.
- You must be willing to own end-to end set up, execution, measurement & optimization of paid search campaigns on Google & Bing Proficient to advanced knowledge of Microsoft Excel.
- You know your way around: AdWords, Google Analytics.
- Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights.
