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Job Description
- Drive analyses, data mining and insight generation to feed proper decision making
- Owns Marketing planning for events & evaluation of respective deals from the categories as per the event deals tenets
- Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvements
- Work closely with the rest of the internal team as well as external teams to optimize online content and improve conversion rates
- Identify new channels and opportunities for growth and test their effectiveness
- Liaise with both Gateway Manager & Brands/ Partnership manager for proper event execution
Job Requirements
- 7 years of experience in digital Marketing.
- Proficiency on performance & digital marketing channel planning, optimization & execution. (Google Ads, Facebook Ads, Mobile networks & Affiliates)
- Strong analytical skills, proficiency in performance marketing tools (Tableau, Google Analytics, Looker, etc.), SQL is a plus
- Previous experience with Marketing/ media planning in terms of channels, spend, messaging & monitoring execution for digital/ performance channels, CRM...etc.
PREFERRED QUALIFICATIONS
- Agency back ground
- Exposure to 360 Marketing plans