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Digital Marketing Specialist (PPC/SEO)

Maadi, Cairo
Posted 4 years ago
21Applicants for1 open position
  • 21Viewed
  • 5In Consideration
  • 13Not Selected
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Job Details

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Job Description

We are looking for an experienced digital marketer, who can exploit the full potentials of the online age to best serve clients' interests. You need to be able to perform the following duties:

  • Defining requirements, tasks, and resources associated to SEO strategy, and management
  • Developing and implementing Search and Pay-Per-Click (PPC) campaigns, strategies and initiatives (Google, Bing, Yahoo)
  • Analyzing campaign performance and compile and present detailed reports with proactive insights
  • Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques
  • Helping in creating various types of marketing content (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implementing on-going A/B and user experience testing for ads, placements and landing pages
  • Working with internal development and design teams to create dynamic landing pages.
  • Developing holistic approaches to digital marketing strategies in light of the most effective practices
  • Remaining current on ever-changing industry best-practices.
  • Implementing and administering search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • On page and off page Optimization
  • Google AdWords and PPC Campaigns
  • Email Marketing management
  • Search engine results tracking
  • Analysis of top keywords and Creating, implementing linking strategy
  • Generating and analyzing Competitor information
  • Conducting keyword research and develop content recommendation
  • Problem solve issues related to search campaigns such as trafficking and tagging

Job Requirements

  • 3+ years of paid search/marketing performance experience
  • Google Analytics
  • Google Search Console (Webmaster Tools)
  • Google Keyword Planner Tool
  • Moz Research Tools
  • Google AdWords
  • Bing Ads
  • Facebook for Business
  • Twitter Ads
  • Linkedin Ads
  • Google Shopping/Merchant Center
  • Deep expertise of Microsoft Excel
  • CMS Frameworks: WordPress
  • Working knowledge of HTML and CSS
  • Strong knowledge of search engine algorithms and ranking strategies
  • Deadline and detail oriented
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail
  • Excellent ability to collaborate with internal teams

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