Senior Digital Marketing Manager / Media Buyer

The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.

• Creating, managing, maintaining and Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
• Optimizing campaigns performance
• Optimizing targeted keywords lists & ads
• Enhancing CTR & conversion rate
• Creating and Enhancing budgeting and bidding strategies
• Creating and Enhancing targeting strategies
• Researching keywords for new markets
• Continuously researching audience persona to enhance targeting and keywords analysis strategies
• Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
• Running all type of campaigns, CPL, CPM PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
• Create daily reports with full analysis of campaign statuses
• Decrease budget & adjust bids to gain better ROI
• Knowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertising (ability to apply this on different regions and countries)
• Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
• Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, snap chat etc.
• Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
• Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS Act as Programmatic subject matter expert and lead on all training and growth opportunities
• Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
• Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns. job requirements
• Manage, create an educational plan &train the rest of the team