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Job Description
Digital Lead is needed at one of the reputable real estate companies.
Job Duties:
- Will be in charge of planning & managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends.
- Responsible for managing the development, delivery and execution of marketing strategy through the digital channels, including social, web, email, and online banking, to achieve the goals of the organization.
- The position drives brand and product awareness through integrated online campaigns and manages the product reputation through all digital channels.
- The Digital Marketing Manager is responsible for ensuring deliverables are created and executed in support of the brand, which includes voice and messaging across all aspects of the brand experience, and will manage vendor relationships and engage with external resources as needed to accomplish this objective.
- Lead website development and optimization.
- Manage integrated marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting, including return on investment (ROI).
- Oversee email marketing strategy, lead generation and SEO
- Manage the creation and promotion of content on all major digital channels, including campaigns, content marketing, digital member experience, crisis communications, and reputation management.
- Manage the social media team to optimize, maintain and monitor content and engagement across all relevant platforms (Facebook, Instagram, Twitter, YouTube, etc.)
- Lead generation, Website management, SEO & SEM experience is a plus.
Job Requirements
- Bachelor’s Degree in Marketing, Advertising, or related field is required.
- 6-8 years experience.
- Minimum five years’ experience in Digital Marketing, Product Marketing, Marketing Communications or a combination of experience including online campaign and social media management experience. Financial institution experience is a plus.
- Minimum two years’ leadership experience, including mentoring, coaching and/or developing employees.
- Ability to carry out leadership responsibilities accordingly
- Strong communications skills to include the ability to articulate clearly in both written and verbal delivery methods. Broad experience in public speaking as well as preparing and delivering formal presentations and reports is required.
- Ability to articulate strategic thinking and creative direction to executive-level internal stakeholders.
- Highly enthusiastic and collaborative, striving to partner cross-functionally to build the very best solutions.
- Ability to make practical and timely decisions and explain reasoning for decisions.
