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Job Description
- Lead projects to develop marketing campaigns, brand collateral, and long-term strategies – overseeing the work of external consultants
- Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights
- Track and measure the effectiveness of marketing efforts and strategies
- Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals
- Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities
- Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels
- Responsible for the overarching strategy of the ABET corporate website, including UX, design, SEO and content development.
- Collaborates closely with web development to optimize website content and conversions
- Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media, and email campaigns, overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis
- Responsible for the on-ground activation, sponsorship, events
Job Requirements
- Bachelor’s degree in Marketing/Communications/Public Relations/Business or a related discipline
- 4 - 6 years of marketing, consulting, and/or agency experience
- Experience in branding and B2B marketing – online and live – highly desired
- Solid experience in market research, analytics, and segmentation
- Graphic design experience desirable: Adobe InDesign, Photoshop, Illustrator
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