Marketing Analyst
Mantrac -
10th of Ramadan City, CairoPosted 4 years ago48Applicants for1 open position
- 12Viewed
- 0In Consideration
- 7Not Selected
Job Details
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Job Description
Overview:
- The Marketing Analyst is responsible for collecting and analyzing a range of marketing data to create informed, actionable insight for senior executives and business units across the company ensuring the effective spending of marketing budgets.
Duties and Responsibilities:
MARKETING:
Responsible for aligning and improving the business via:
- Developing dashboards for key Marketing metrics.
- Monitoring budget versus spend patterns, identifying where and why this is being spent.
- Measuring the effectiveness of Marketing projects and campaigns (online and offline).
- Identifying improvement opportunities for projects, campaigns and spend.
- Working closely with Business Units and the rest of Group Marketing to implement improvement opportunities.
PROGRAM MANAGEMENT
- Assist in aligning the business where the customer plays the central role, engaging all people who directly or indirectly impact customers:
- Assisting on Customer Journey Mapping exercises where views of both present and future customer journeys are created to identify customer pain points; and
- Helping ensure Business Unit Action Plans for Customer Experience projects are on track and identifying solutions when they aren’t.
Job Requirements
Qualifications:
- Degree in Marketing, Economics, Statistics or relevant discipline.
- Previous experience in a similar role that involves gathering, analyzing and managing marketing metrics and projects.
Skills:
- A profound understanding of marketing concepts and strategies
- Analytical Thinking
- Presentation Skills
- Time Management Skills
- Proactivity and self-motivation; anticipating, prioritizing and actioning appropriate demands
- PowerBI platform experience is preferable
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