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Marketing Analyst

Mantrac
10th of Ramadan City, Cairo
Posted 4 years ago
48Applicants for1 open position
  • 12Viewed
  • 0In Consideration
  • 7Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
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Skills And Tools:

Job Description

Overview:

  • The Marketing Analyst is responsible for collecting and analyzing a range of marketing data to create informed, actionable insight for senior executives and business units across the company ensuring the effective spending of marketing budgets.

Duties and Responsibilities:

MARKETING:

Responsible for aligning and improving the business via:

  • Developing dashboards for key Marketing metrics.
  • Monitoring budget versus spend patterns, identifying where and why this is being spent.
  • Measuring the effectiveness of Marketing projects and campaigns (online and offline).
  • Identifying improvement opportunities for projects, campaigns and spend.
  • Working closely with Business Units and the rest of Group Marketing to implement improvement opportunities.

PROGRAM MANAGEMENT

  • Assist in aligning the business where the customer plays the central role, engaging all people who directly or indirectly impact customers:
  • Assisting on Customer Journey Mapping exercises where views of both present and future customer journeys are created to identify customer pain points; and
  • Helping ensure Business Unit Action Plans for Customer Experience projects are on track and identifying solutions when they aren’t.

Job Requirements

Qualifications:

  • Degree in Marketing, Economics, Statistics or relevant discipline.
  • Previous experience in a similar role that involves gathering, analyzing and managing marketing metrics and projects.

Skills:

  • A profound understanding of marketing concepts and strategies
  • Analytical Thinking
  • Presentation Skills
  • Time Management Skills
  • Proactivity and self-motivation; anticipating, prioritizing and actioning appropriate demands
  • PowerBI platform experience is preferable

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