Social Media Specialist

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks Customers.

Duties:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Understands search engine optimization(SEO) and will boost our digital post with specific keywords.
• Social media management - Overall responsibility for social media channels (Facebook, Twitter, Instagram, Tumblr, Google+, YouTube), including content and identification of new opportunities for engagement and one to one interaction
• Create standalone social media campaigns that align with overall marketing objectives and with individual product/service/solution marketing plans and campaigns
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions