Brand Manager Flavors & Stils

Function Related Activities/Key Responsibilities:

• Demonstrate Passion & Engagement towards execution excellence of Brands Plans.
• Develop with the Bottler, in close collaboration with the marketing operations teams, an effective implementation plan for marketing activities.
• Implement appropriate tracking & monitoring procedures to ensure proper execution of the marketing activities

Builds Brand Value by:

• Understands the external environment (competitive and market) and identifies new sources of opportunity
• Interrogates data to identify core business levers
• Balances facts with intuition to distil complex opportunities into compelling business cases
• Understand the operational fundamentals of our Bottling System
• Leverages financial rigour to prioritize and allocate resources effectively
• Measures the financial and equity impact of investments
• Deploys discipline and process to improve impact and speed to markets

Builds Brand Love By:

• Anticipates future trends to engage and delight consumers
• Seeks an understanding of fundamental human needs and behaviours
• Pursues innovation and change with a mindset of continuous improvement
• Balances intuition and fact to distil complex thought into action
• Demonstrates judgment to define a compelling core creative idea
• Crafts a vision for what the brand/category/ market could be