Senior Account Manager

Ethics of a monk, fun like a circus, teamwork of Formula 1*. These are a 3/5 of our values at Cultark. If you value them, too, and are** a killer Senior Account Manager then you should do the following:

• Propose/introduce the client to Digital Marketing Services; SEO, SEM, Social, Email and Video.
• Stay on top of trends in digital, continue growth/knowledge to bring fresh strategy.
• Assist in providing ongoing training with the client services team, knowledge to bring digital strategies.
• Manage client expectations through bringing issues/concerns to the client’s attention before facing those problems, offering potential solutions.
• Manage research studies that yield rich insights into customer online behavior and key motivational/attitudinal behavior.
• Reporting with clients.
• Managing Creative teams and understand the platforms they use
• Responsible for maximizing financial revenue while maintaining the clients expert
• Explore new partnership clients.
• Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
• Hands on experience with YouTube Ads especially video content optimization, Facebook Ads, and Google responsive Ads and Google Ads' different bidding and budget optimization scenarios.
• Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn.
• Ability to A|B test, learn and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus