Social Media Specialist

Summary

• Social Media Specialist is able to effectively communicate through appropriate technology platforms.
• Responsible for developing and managing the online strategy; utilizing marketing techniques in the field as social media, Web analytics, e-mail marketing as well as other related marketing responsibilities.
• Create, develop and manage all Facebook, Instagram, etc for both Expolink and branded events.
• Provide creative ideas for content marketing and update website and work closely with the Copywriter.

Job Duties & Responsibilities:

• Develop, plan and execute organization digital strategy and campaigns.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion rates
• Collaborate with relevant stakeholders [internally and externally] to create the best user experience and executions
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies, suppliers and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the company website.
• Improve the usability, design, content and conversion of the company website
• Plan and arrange budget for digital marketing platform
• Evaluating customer research, market conditions and competitor digital activities.
• Enhance customer centric image via liaising with relevant functions interfacing with clients through arranging logs and following up on their status and speed of attendance.
• Supporting with the Marketing team on all over strategy and operations