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Job Description
- Create online banner adverts and oversee pay per click (PPC) ads management like Google Ads.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
Job Requirements
- Good command in English language is a must.
- Excellent understanding of digital marketing concepts and updates.
- Experience with social media, Google Ad-words and email campaigns and SEO/SEM.
- Bachelor's degree is a must.
- A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
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