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Senior Marketing Specialist - Real Estate

El Batal Co.
Heliopolis, Cairo
Posted 4 years ago
39Applicants for1 open position
  • 39Viewed
  • 13In Consideration
  • 1Not Selected
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Job Details

Experience Needed:
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Education Level:
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Skills And Tools:

Job Description

Main Job Duties:

  • Helping shape and communicate our vision and mission
  • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
  • Analyzing the success of marketing campaigns and creating reports
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding
  • Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
  • Managing budgets spending and channels
  • Organizing events such as product launches, exhibitions and photo shoot
  • Analyzing our brand positioning and consumer insights
  • Translating brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Align the company around the brand’s direction, choices and tactics
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis (consumer market research)
  • Analysis of sales forecasts and relevant financial and reporting on product sale

Job Requirements

  • Bachelor's degree in marketing / communications or related area.
  • Minimum of 5-6 years of related experience.
  • Experience in residential and commercial real estate is a must.
  • Excellent written and verbal communication skills.
  • Strong organizational and analytical skills.
  • Fluent English.
  • Ability to effectively present information.
  • Ability to manage multiple priorities and be a self-starter.

Benefits:

  • Social Insurance
  • Medical & Life Insurance
  • Pension Plan
  • Recognition & Incentives
  • External & Internal Training plan
  • Career path & Promotions Grades

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