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Digital Marketing Manager ( Careem Bus)

Careem
Cairo, Egypt
Posted 4 years ago
131People have clicked1 open position
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Job Details

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Job Description

ABOUT THE ROLE:

The purpose of the Marketing Manager role is to lead the Marketing initiatives for the Bus Brand. Understanding what activities increase our revenues and building a strategy with deep insights into what works and doesn't work for the specific market. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including marketing analytics, strategic and conceptual thinking, content creation, relationship management. Key responsibilities include:

  • This role requires a cross-functional player who will partner closely with the Growth, Analytics, & operations and all relevant departments in the organization
  • Own the complete process of marketing planning; strong plan on time, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices.
  • Collaborate with management and other marketing colleagues, aligning our internal goals with new and existing partner relationships
  • Forecast, measure and report result on various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships
  • Collaborate cross-functionally with product management, demand growth and operations

Job Requirements

Qualifications/Skills Required:

The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include:

Must Have:

  • At least 5 years of experience in Marketing field
  • Experience in (Performance Marketing / Social Media / Advertising) is a MUST
  • Fluent English
  • Ability to get hands-on in a complex operational environment
  • Ability to manage multiple tasks and work to tight deadlines
  • Strong analytical skills and able to convert key findings into simple presentable communication
  • Ability to create compelling marketing content and content writing
  • Strong account manager and relationship builder, an adept communicator with the ability to liaise with people on all levels
  • Ability to think about process and scale above all else to work efficiently and effectively with multiple partners
  • Experience handling marketing budgets and forecasting/reporting results
  • Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
  • Confident, outgoing, and with a predisposition to teach others
  • Good technical proficiency, literacy skills and a competent computer user
  • Fluent English

Nice To Have:

  • Experience in Offline Marketing
  • Experience in Graphic Design
  • Experience working within the technology industry/start-up environment/e-commerce is highly desirable
  • Marketing Diploma or MBA

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