Digital Marketing Executive
Careem -
Cairo, EgyptPosted 4 years ago113People have clicked1 open position
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Job Description
ABOUT THE ROLE:
- As a Digital Marketing Executive, you should have a strong grasp of current marketing tools and strategies and be able to lead our digital marketing campaigns from concept to execution.
- Digital marketing executive will work closely with the Digital Marketing Manager, the marketing team, supporting teams (such as programmers), engineer sand product to push digital boundariesExperience running performance led campaigns for app acquisitionand in-app events.
- Robust technical knowledge of all Martech tools, including ad managers, planning tools, MMPs, CRM platforms and reporting-dashboards.Plan and execute all mobile, paid social marketing, search, social media and display advertising campaigns on customer acquisition and engagement
- Experience in managing performance marketing campaigns and always on campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Develop in-depth best practice methods of reporting digital activity, including development of dashboards.
- Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate vendor partners for the display campaigns.
Job Requirements
REQUIREMENTS
- The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and astrong alignment with our core values: being bold, focused, agile and collaborative.
- Additional qualifications include:
- At least 4 years of prior experience working ineither agency orinternal role on performance driven clients.
- Ability to get hands-on in a complex operational environmentAbility to manage multiple tasks and work to tight deadlines
- Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing, Digital Marketing, etc.
- Previous experience working as a digital marketing professional
- Experience in mobile marketing tools like adjust and google analytics
- Hands on experience of managing Google ads, Facebook, Snapchat and search channels is a must
- Experience working within the technology industry/start-up environment is highly desirable