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Marketing Manager Digital Media | Automotive Group | Dubai, UAE

Al-Futtaim
Dubai, United Arab Emirates
Posted 4 years ago
75People have clicked1 open position
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Job Details

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Job Description

Job Description: This position will manage, optimise and support all digital media strategies and campaigns in order to maximize ROI and increase efficiencies in overall media performance.

  • Work extensively with external media agencies & media partners to drive performance in support of marketing objectives.
  • Have strong first-hand knowledge of attribution and media mix modelling measurement.
  • Responsible for research into new opportunities to enable automation, personalization, and other new AdTech solutions at scale.

Media Planning

  • Support in the development of long-term Digital media strategies with multi-channel execution.

  • Assist is building the strategic media marketing plan and work with external agency to craft a tactical plan to fit the business needs.
  • Recommend the best mix of budget allocation, targeting, and tracking between partners.
  • Respond to requests from internal stakeholders regarding digital media strategies, YOY changes and impact.
  • Become the primary point of contact and media specialist for agencies and internal stakeholders.

Analytics

  • Responsible for the platform strategy, execution, performance and reporting of the media campaigns

  • Oversee measurement, including the design and operation of relevant dashboards and reports.
  • Develop in-depth/custom campaign reports for to effectively show campaign success and explain optimizations
  • Set sophisticated campaign tracking strategies using tracking software such as Google Tag Manager, Google Analytics, Google Data Studio and others
  • Create daily, weekly or monthly campaign reports based on overall tracking strategies, customer goals and KPIs
  • Leverage channel data and industry developments to identify and execute tests, enhance reporting, and identify key levers and opportunities to implement optimization to improve performance

Audience Management

  • Identify opportunities that will enhance customer communication strategies, increase speed to market, and create operational efficiencies.
  • Utilise data to create, optimise and manage segments for media and site personalization to drive business objectives
  • Provide a series of documented recommendations, which are specific and applicable to short-term and long-term goals
  • Work with the agency network to implement dynamic delivery strategy, through multiple data touch points.
  • Develop and highlight key remarketing audiences based on the combination of website and 1st party data.

Optimisation

  • Proactively working with agency partners and brands on campaign set-up and optimization strategy.

  • Develop and execute A/B, MVT and other tests scenarios to improve user experience and conversions rates.
  • Analyse, receive and interpret results via multi-touch attribution, market tests, controlled experiments, and ad hoc analyses
  • Identify optimization opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimizations.)
  • Optimise Media to Reduce CPL & overall CPS and improve key web metrics such as bounce rates, time on site and increased pages per visit.

Job Requirements

Qualifications, Experience & Skills:

  • Minimum Qualifications and Knowledge: Suitable business qualification (Degree level); thorough knowledge of Digital Media, Marketing and Social Media, best practices and market trends.

Minimum Experience: 4+ years digital media specific experience.

Job-Specific Skills:

  • Project Management - Experience in handling multiple projects simultaneously
  • Strong Relationship skills (as will be required to interact with different internal business units)
  • Experienced in using A/B and multi-variant testing technologies (ie. Optimize 360, Optimizely, Insider etc)
  • A good understanding of the GA360 Suite and its synergies within the Google stack would be an advantage
  • Experience in running various tests and analysis to determine key areas of improvements
  • Experience in increase marketing and media effectiveness that improve ROI
  • Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)
  • Strong understanding and experience on how to use user behaviour monitoring data & user behaviour capture platforms (heat-mapping, live user testing, surveys, etc).

Behavioural Competencies: Relationship Building, Strong self-motivator, Execution, Proven leadership skills, Influencing, Communication.

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