Job Details
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Job Description
JOB PURPOSE:
- Responsible for supporting brands in the development and implementation of their digital strategy from a divisional level and executing, maintaining and optimizing a series of digital programs to maximize engagement, opportunities and loyalty for the Al-Futtaim Automotive Group.
- The incumbent will be required to establish themselves as a domain expert in the Digital marketing field and would be required to work extremely closely with key agencies/partners and the wider internal teams.
KEY ACCOUNTABILITIES:
- Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators. NB-Focus on outcomes, not tasks support
International Brands Digital Development
- To support the brands in developing their digital marketing strategies, KPIs and objectives and continuously drive digital marketing best practices within the organization.
Search Engine Optimisation
- Responsible for developing and driving a divisional wide SEO program that focuses on increasing relevant organic traffic and increasing conversion rates through organic channels.
Media Strategy & Analysis
- Responsible for conceptualizing and managing a diverse range of Customer Retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Customer Relationship Management (CRM)
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
Website Optimisation
- Implement tests and strategies that focus on increasing conversions and improving user experience (UX) across the division for all web platforms.
Analytics
- Support in the management of all analytic provider relationships and track, tag and measure all brand campaigns through the various analytics platforms ensuring all goals and events are in place.
Job Requirements
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge:
- 6+ years in a Digital Marketing role AND/OR hold a relevant degree
- Track record of delivered web development & media optimization projects
- Experience in managing Social CRM strategies and campaigns
- Advanced Google 360 experience
- Experience in developing AB & MVT testing across channels and platforms
- Delivered proven SEO projects that have delivered incremental ROI.
- Advanced knowledge of planning, executing and measuring digital media.
Minimum Experience:
- Minimum of 6+ years in a Digital Marketing role AND/OR hold a relevant degree
Job-Specific Skills:
- Advanced analytical & data interpretation skills.
- Proven expertise in delivering analysis that yields new insights to increase efficiencies
- Experience in running various tests and analysis to determine key areas of improvements
- Experience in increase marketing and media effectiveness that improve ROI
- Experience in an analytical role with vast quantities of data to drive informed decision making
- Understanding of the media landscapes (DMP’s, exchanges, programmatic buying, etc)
Behavioral Competencies:
- Effective communicator with internal team and agency partners to ensure collaboration
- Nature to continuously improve in all areas of the job including themselves.
- Strong organisational and administration skills.
- Attention to detail and desire to complete tasks to a high standard.
- Can communicate effectively across various divisions and roles within the company.
- Ability to manage multiple projects and prioritize effectively.
- Excellent written, oral and electronic communication skills
