Field Marketing Specialist, EMEA
ABB -
Dubai, United Arab EmiratesPosted 4 years ago57People have clicked1 open position
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Job Description
Your responsibilities
- Embedding yourself into the Hub leadership team as a trusted advisor on marketing, demand generation, customer experience and lead flow/qualification/conversion.
- Working with your colleagues in the Demand Generation and Segment/Solution Marketing teams to develop a rich, detailed, integrated Marketing & Communications plan (quarter by quarter and for the fiscal year) for your Hub.
- Providing regional intelligence to the larger Marketing team in order to shape effectiveness of all global marketing activities and investments.
- Proactively managing the day-to-day tactics and execution of marketing activities across all channels and platforms under the guidance of the Field Marketing Manager.
- Tracking and driving marketing leads through the sales process and report status/results regularly.
- Monitoring and analyzing marketing program effectiveness and performance regularly.
- Coordinate marketing activities with Sales leadership, Product Management, Segment/Solution Marketing, Digital Marketing, Demand Generation, and Communications.
- Managing events, trade shows and webinars.
- Managing speaker presentation materials.
- Writing compelling content for marketing campaigns and developing digital marketing for campaigns, sponsorships, co-branded email and other creative means to reach online audiences.
- Organizing and managing merchandise.
- Managing administration of invoices and internal sponsorship register.
- Conducting searches in 3rd party databases to expand our contact database and working with trade media to expand customer database.
- Collecting, maintaining, and communicating “regional intelligence”.
- Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Job Requirements
Your background
- A Bachelor’s degree in Business/Marketing/Communications.
- More than 6 years of professional work experience in a marketing environment.
- Experience in B2B marketing.
- Marketing campaign development.
- Event management.
- Experience in utilities/energy/electrical manufacturing/transport industries.
- Salesforce or CRM equivalent advanced experience.
- Marketing automation experience (Eloqua).
- Inbound and outbound marketing tactics
- Lead generation and content marketing
- Experienced in social media and digital marketing.
- Effective interpersonal skills in active listening and rapport-building at multiple levels of decision makers, including senior management.
- Ability to travel.
- Proficiency in both spoken & written English language is required.